Localization and UX本地化与用户体验
Speak like a local product像本地产品一样说话
Words, units, payments, support hours and the law. Localization is everything a North American buyer touches, in English, Canadian French and Mexican Spanish.文字、单位、支付、客服时间与法律要求。本地化涵盖北美买家接触到的一切，覆盖英语、加拿大法语和墨西哥西班牙语。
What buyers see, and what we change买家看到的，以及我们改变的
Typical examples. None of them stop the product from working. All of them cost reviews, returns and retail listings.以下为常见案例。这些问题都不影响产品使用，却都在影响评价、退货与零售上架。
Robot vacuum app扫地机器人App
Before:调整前：
Please put the sweeper on the charging pile.After:调整后：Return the robot to its dock.
A word-for-word translation of 充电桩. North American users say dock or base.“充电桩”被逐字译成 charging pile，北美用户习惯说 dock 或 base。
User manual, Quebec说明书（魁北克）
Before:调整前：
Envoyez-nous un e-mail ce week-end.After:调整后：Écrivez-nous par courriel cette fin de semaine.
France French reads as foreign in Quebec, and Quebec law requires French on products and their documents.法国法语在魁北克显得生硬，而魁北克法律要求产品及随附文件使用法语。
Website, Mexico网站（墨西哥）
Before:调整前：
Descarga la app en tu móvil u ordenador.After:调整后：Descarga la app en tu celular o computadora.
Spain Spanish on a Mexican site. Same language, different words.墨西哥网站用了西班牙本土用语：语言相同，用词不同。
Coffee robot kiosk咖啡机器人售卖亭
Before:调整前：
Scan the QR code to pay.After:调整后：Tap your card or phone. Add a tip?
North Americans pay by tap and expect a tip screen at a coffee counter.北美用户习惯感应支付，在咖啡柜台也期待小费选项。
Spec sheet, United States规格表（美国）
Before:调整前：
220 V · 25 °C · 2 kgAfter:调整后：120 V · 77 °F · 4.4 lb
Wrong voltage, wrong units, and the buyer stops reading.电压和单位不对，买家直接放弃阅读。
Smart device app智能设备App
Before:调整前：
Allow location, contacts and microphone? (on first launch)After:调整后：Ask for each permission when a feature needs it. Data hosted in North America.
Permissions on first launch and unknown servers cost app ratings and IT approvals.首次启动就索取全部权限、服务器位置不明，会拉低评分并导致IT审核不通过。
What we localize我们本地化的内容
App and device screensApp与设备界面
Every string, error message and notification, checked in context.每一条文字、报错与通知，都在实际界面中核对。
Voice prompts语音提示
Natural phrasing and voices for each market, not read-out translations.为每个市场提供自然的表达与语音，而不是机械朗读译文。
Manuals, warranty and packaging说明书、保修与包装
Written for the user, laid out for each country's label rules.为用户而写，并按各国标签规定排版。
Website and store listings网站与电商详情页
Amazon, retail and your own site, written for how North Americans search.亚马逊、零售渠道与官网，按北美用户的搜索习惯撰写。
Support scripts and help center客服话术与帮助中心
Answers in the customer's language, during their business hours.用客户的语言、在客户的工作时间内回复。
Sales and marketing销售与营销资料
Decks, brochures, trade-show material and social posts.演示文稿、宣传册、展会物料与社交媒体内容。
Beyond the words不只是文字
Units and formats单位与格式
Fahrenheit, pounds and feet in the US; 12-hour time; dates, phone numbers and addresses as each country writes them; 120 V plugs.美国使用华氏度、磅和英尺；12小时制；日期、电话与地址按各国习惯书写；120伏插头。
Payments and sign-in支付与登录
Tap to pay, Apple Pay and Google Pay, tip screens where tipping is expected; sign in with Apple, Google or email instead of WeChat.感应支付、Apple Pay与Google Pay，在有小费习惯的场景提供小费选项；使用Apple、Google或邮箱登录，而非微信。
Accessibility无障碍设计
Screen-reader labels, contrast and text size that meet what US and Ontario buyers ask for.读屏标签、对比度与字号，满足美国和安大略省买家的要求。
Support hours客服时间
Six time zones from Halifax to Vancouver. Replies come during the customer's day, not overnight from Asia.从哈利法克斯到温哥华横跨六个时区。客服在客户的白天回复，而不是等亚洲的第二天。
Why it pays为什么值得做
In a survey of 8,709 consumers in 29 countries, CSA Research found that buyers strongly favor products that speak their language.CSA Research 对29个国家8,709名消费者的调查显示，买家明显偏好使用其母语的产品。
- 76%choose the product with information in their own language会选择提供母语信息的产品
- 40%never buy from websites in other languages从不在其他语言的网站购物
- 75%are more likely to buy again when support speaks their language在客服使用其母语时更愿意再次购买
It is also the law这也是法律要求
Quebec requires French on product labels and packaging, with no other language more prominent; since June 1, 2025 generic words inside trademarks must also appear in French. Mexico's NOM-050 requires commercial information on products in Spanish.魁北克要求产品标签与包装使用法语，且其他语言不得比法语更醒目；自2025年6月1日起，商标中的通用描述性词语也须有法语表述。墨西哥 NOM-050 要求产品商业信息使用西班牙语。
How we work工作方式
AI drafts with your product glossary; native reviewers in Canadian French, Mexican Spanish and English check every string on the real screen; every release goes through the same glossary, so your product keeps speaking one language.AI 依据您的产品术语表完成初稿；加拿大法语、墨西哥西班牙语和英语母语人员在真实界面上逐条审校；每次版本更新都使用同一术语表，让产品始终说同一种语言。
Tell us what you make and where you want to sell it.告诉我们您的产品，以及您希望进入的市场。
Write in Chinese or English. We reply within one business day with first questions and a time to talk.中英文均可。我们会在一个工作日内回复，并约定沟通时间。
